May 27, 2011

Five Reasons for a Buyer Counseling Session - Part 5 of 5

It's been said that in the absence of value, price will always be a factor. How are you demonstrating to your clients that you bring value to their real estate search? Do you lay out a step-by-step plan to find the right house, negotiate the sale and help them manage through the transaction? Is your explanation of fiduciary duty clear and understandable so they know why it makes sense to become a loyal client?


In this last part of our five part series on reasons to hold a Buyer Counseling Session, we discuss showing value. Click here if you don't see the video below.




Click here for Reason #1 - Identify Needs
Click here for Reason #2 - Gain Control
Click here for Reason #3 - Build Rapport
Click here for Reason #4 - Establish Expectations

May 26, 2011

Five Reasons for a Buyer Counseling Session - Part 4 of 5

When you're working with Buyers, it's always hard to anticipate how they will react to the houses you show them. What sounds good on paper and what looks intriguing on the web might be exactly the opposite of what the client (or you) were thinking you might see.

Buyers rarely have an idea of how long the search might take...or how quickly they could find the right house. It also might surprise some people how much an agent does for them from the start of the process through a successful closing.

In our five part series on reasons to hold a Buyer Counseling Session, today we discuss the importance of establishing expectations. Click here if you don't see the video below.



Click here for Reason #1 - Identify Needs
Click here for Reason #2 - Gain Control
Click here for Reason # 3 - Build Rapport 

May 25, 2011

Five Reasons for a Buyer Counseling Session - Part 3 of 5

As you continue to get in front of potential Buyers this summer, I hope you realize how important it is to begin to develop a detailed understanding of who the people are who you're helping to find a house that will be their new home.

Remember, it's not your clients job to have something in common with you and it's not a requirement to have something in common with them. I am sure that most of you reading this will agree that as soon as you can find out some common ground, the better the relationship will be between parties and the better the transaction will go thanks to the similarities that you may share.

Reason #3 in our 5-part series of why Realtors should hold a Buyer Counseling Session is all about Building Rapport. (Click here if you don't see the video below)



I hope you're starting to see the power of meeting face to face with prospects before you invest any time and efforts to sell them anything before you have sold them on working with a professional like you.

Click here to see Reason #1 - Identify Needs
Click here to see Reason #2 - Gain Control

May 24, 2011

Five Reasons for a Buyer Counseling Session - Part 2 of 5

In the last post, we explored the importance of identifying needs when meeting with potential Buyers so ytou can be better prepared to help them find the right house.

In this post, let's take a look at the second reason to hold a Buyer Counseling Session. (click here if you don't see a video below)



In tomorrow's post, we'll discuss reason #3 to hold a Buyer Counseling Sesison. I hope we'll see ya tomorrow.

May 23, 2011

Five Reasons for a Buyer Counseling Session - Part 1 of 5

Cabin fever is a few months old and the spring weather has hit most of the country. There's just a few more weeks left before the kids are out of school for the summer and inventory levels are starting to recede from their high levels in the last few years. 

Now before anyone thinks the hot market is coming back, hold your horses. It's very typical that the market will heat up a bit with new listings hitting the market so I thought I'd use the video blog to share some thoughts on how to approach the Buyer boom that will be happening in the next few months.

Let's take a look at five reasons you should be holding a Buyer Couseling Session (BCS) to pre-qualify and prepare to serve Buyers in today's market. The first reason to hold a BCS? Let's try to identify needs.

If you don't see a video below, click here.




In tomorrow's post, we'll discuss reason #2 to hold a Buyer Counseling Sesison. I hope we'll see ya tomorrow.