March 13, 2011

Itching for a Lead? Scratch It

Monday Morning Match is a short post - maybe a quote, inspirational story or idea - intended to spark some motivation inside each of you so your week gets off to a fantastic start on Monday morning.

Looking for a great way to keep in touch with some of your favorite clients and other important members of your sphere of influence?

Here's an idea I still do that just might bring you some good "buzz" or word of mouth marketing.

Stop in to your local convenience store and pick up 10 $1 scratch off lottery tickets. Send them in individual hand written notes to people today or tomorrow so they arrive on St Patrick's Day with a simple message:

"I'm lucky to have clients like you. Here's a chance for you to find some luck today too"

Who wouldn't like a chance to "hit it big"? Sure, it's true that the odds aren't great that they'll win anything but perhaps a few bucks. At least they will have one chance to think of you that day the get your card and that's probably one more time than if you wouldn't have sent anything, right?

What are you waiting for? The luck of the Irish might be with you.

And as the ad says..."You can't win if you don't play."