February 23, 2009

Let Go of The Ego

You've all heard the saying "people don't care what you know until they know that you care." This holds true in any sales position, especially real estate. If you truly want to achieve levels of success that you haven't experienced before, you'll need to "let go of the ego."

Please don't get me wrong. I understand that everyone has an ego and it will manifest itself in different ways. For many of our industry's top producers, it was part ego that got them where they are today - a true desire to be recognized as one of the best. Just be sure to remind yourself every now and then that this business isn't about you - it's about the clients you serve and the other people you interact with.

I don't listen to the radio to hear the dee-jay talk and I certainly don't go to sporting events hoping the referee or umpire becomes the center of attention. Our clients are all listening to the same radio station - WII-FM - "What's In It For Me?" Yes, they want you to be skilled, yes they want you to be knowledgeable and yes, they want you to be savvy but they mostly want you to be kind, respectful and diligent in solving their problems.

We aren't brain surgeons, we aren't battling poverty and last time I checked, none of us are researching and discovering a cure for cancer or AIDS. So why is it that we sometimes act like we are better than, richer than, more popular than or superior to anyone else?

I am sure that each of you can close your eyes and think of someone in our industry who, in your opinion, has a large ego. Maybe as you've been reading this post you have pictured a co-op agent you've worked with or maybe even someone in your own company. Keep your eyes closed for a second and contemplate if someone doing this exercise...is thinking about you.

Until next time...Build Relationships...Solve Problems...and Have Fun.