October 9, 2008

Communication Ideas in Today's Tech Saavy World

It's funny how sometimes you get the feeling that certain messages are destined to be received or sent because everywhere you turn they are coming up.

In the last few weeks I have delivered several sessions on technology and how people can harness the power of some very cool tools that are available to today's Realtor and general public. Among these cool tools are:

  • Blogger - An easy to use blog system from the fine folks at Google
  • EyeJot - Video email in a blink. Log on, sign up, connect a web-cam and start communicating with your friends, family and clients in a much more personal way
  • Jott - This really cool messaging system assures that you won't forget ideas and appointments anymore because you don't have a pen, paper, calendar or a good memory.
  • Flip Video - These easy to carry and easy to use videos cameras allow you to get pictures, on the spot testimonials or video tours of your newest listings.
  • Social networking sites such as Facebook, LinkedIn, Myspace and Meetup

We'll explore some of these in later posts but today the message I seem to be directed to post is about our overall usage of technology. Sure, there is a lot of it out there and sure, it would take a lot of time to learn how to effectively use it. But if you just blocked out 20 minutes a day to read a few blogs, 30 minutes a week to post to a blog, one hour to explore the public side of real estate web sites and stay updated on what the consumers are seeing and doing, you'd be a better Realtor.

Marketing guru and author Seth Godin has a fantastic blog and in a recent post he shares a simple quiz that you can take to determine your level of competence when it comes to succeeding in today's Web 2.0 world. Be sure to read his "Email checklist" that we should all begin to adhere to, myself included.

One other message on the same topic I received today in my blog feeds was a message directed specifically at Realtors and their email replies they commonly send to clients or potential clients. It is called "Five Phrases to Drop From Your Emails" and it comes from the very useful website CKGTV.com.

I hope you can visit some of these links as they may help you see some opportunities for you to enhance your levels of service, both internally and externally.

Until next time...Build Relationships...Solve Problems...and Have Fun!