January 8, 2012

Where's the Beef?

Photo from Derek Gavey via Flickr

Monday Morning Match is a quick post - maybe a quote, inspirational story or idea - intended to spark some motivation inside each of you so your week gets off to a fantastic start on Monday morning.

27 years ago today the world first heard little old Clara Peller utter the words "Where's the beef" in the Wendy's Hamburger's television ad. The commercial and subsequent campaign was designed to show that Wendy's hamburgers were bigger (and jucier and tastier) than their competitor's burgers.

(Click here if you don't see the video below)

As you begin to really hit the ground running in 2012, it's time to start asking yourself "where's the beef?" in your business.

What are the things you do each day that will help you generate more leads? How are you standing out from the competition? What extra things are you prepared to "add on top" of your standard service that will get people talking, calling or referring?

In the Wendy's campaign they were poking fun at the lack of hamburger on their competitor's buns. I would challenge you to worry less about your competition's shortcomings and focus more on your strengths. It's less about what they are doing and more about what you are (or can...or will).

Each day, ask yourself the questions that will force you to make your service "meatier." After all, that is what people want, expect and are willing to pay for. Build relationships, solve problems and have fun.

Make a better hamburger.

And never let your clients ask "where's the beef?"