March 17, 2008

"We Go Where Our Vision Is"

These words, spoken by Irishman Joseph Murphy, certainly ring true. Many times, where we want to go and what we focus on are not one and the same. Murphy was preaching the power of the human mind before The Secret phenomenon ever began.

Have you ever actually figured out what your vision is? Where do you see yourself in one year? Five years? Twenty years?

The ability to see your future, if only in your mind’s eye, is extremely important if you truly want to get there. For many, individuals or corporations alike, a vision statement is one way to begin to see where they’re going.

The company I work for, Realogy, has a vision statement that is pretty simple –

"To be the preferred gateway for exceptional real estate experiences."

Well, it may be simple in its wording but not simple in its execution.

"A vision without action is called a daydream; but then again, action without a vision is called a nightmare.” ~ Jim Sorenson

So how can you live up to your vision statement? We’ll explore the power of “mission statements” in our next blog but for now, just ask yourself these questions:

  • What do you need to do on a daily basis to achieve your vision?
  • What actions can you take that will lead your customers and clients to make you their “preferred gateway” for real estate and how can you ensure that their experience is “exceptional”?

Do you need to sharpen your market knowledge? Can you return all calls and emails promptly? How hard is it to dress professionally and show up time?

“Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own” ~ Robert Collier

Your vision can be anything you want it to be so why not make it big, exciting and fun? Do you want to become the top agent in your office? The neighborhood expert in your marketplace? The “go to” source for all things real estate amongst your friends and family? Who says you can’t?

“You are not here merely to make a living. You are here to enable the world to live more amply, with greater vision, and with a finer spirit of hope and achievement. You are here to enrich the world. You impoverish yourself if you forget this errand.” ~ Woodrow Wilson

I encourage you to sit down and consider your vision or that of your company. Can you fulfill the daily obligations it will require to live up to it? I think you can. You just have to believe it in your mind and in your heart. As the Dillon Panthers say on NBC’s Friday Night Lights… “Clear Eyes, full heart…can’t lose.”

Do you have a vision statement for your business? Do you believe in your company’s vision statement? Let me know what vision you have for yourself and we’ll talk about how you can get there next week.