Keeping Your Priorities Simple

While searching the web for some images for an upcoming presentation, I came upon the photo below. I don't know who the author of it was but I can tell what his or her priorities were on that given day.

I'll bet you can too.




As you approach your daily activities, take a lesson from this youngster...keep it simple, do what you want to do and then enjoy the journey!

When Was the Last Time You Paid it Forward?

"I would like to start with something I have used in almost every speech, and this is, "paying forward." And that is the thing that you folks can do with your great education for the rest of your life.

Try to take that attitude toward life, that you're going to pay forward. So seldom can we pay back because those who helped most--your parents and other people--will be gone, but you'll find that you do want to pay. Emerson had something to say about that: "You can pay back only seldom." But he said, "You can always pay forward, and you must pay line for line, deed for deed, and cent for cent." He said, "Beware of too much good accumulating in your palm or it will fast corrupt." That was Emerson's attitude, and no one put it better than he did."

~ Excerpt from Woody Hayes' Commencement Speech at The Ohio State University,

March 14, 1986.

(To read the full speech, click here)

With the recent tragedy in Haiti still fresh in our minds, I want to ask you a simple question. When was the last time you "paid it forward"? It might have been a donation to a school fundraiser, assisting at a charity function or maybe taking in the mail for your vacationing neighbor. Perhaps it was covering for a co-worker who had a sick child at home or covering the tab of the person in front of you in line at lunch who left their wallet at home that day?

Regardless of when it was I am sure it touched you and the person who was receiving your "payment."

In a career like real estate, we work hard to bring our clients to the closing table because that is the way we keep score in this industry. Most businesses in the world are run based on profit...and that's okay. It's nothing to be ashamed of. But I also think that people want to have more of an impact on their world around them beyond the size of their bank accounts.

Clay Walker recorded a song that speaks of paying it forward. It was called Chain of Love and the chorus went like this...

"You don't owe me a thing; I've been there to

And someone once helped me out

Just the way I'm helping you

If you really want to pay me back, here's what you do

Don't let the chain of love end with you."

It's kind of amazing how far these "chains" can stretch, isn't it? I am a big fan of author, blogger and marketing guru extraordinaire, Seth Godin. I have enjoyed his books and his blogs and pretty much anything he puts out for public consumption. He doesn't tell you how to think, he just wants to get you to think.

A while back Seth blogged about one of his friends who had written a book about her journey to Africa to help bring financial education and support to women entrepreneurs throughout that continent. The book was called The Blue Sweater by Jacqueline Novogratz

who went on to start the Acumen Fund. The Acumen Fund "is a non-profit global venture fund that uses entrepreneurial approaches to solve the problems of global poverty. We seek to prove that small amounts of philanthropic capital, combined with large doses of business acumen, can build thriving enterprises that serve vast numbers of the poor. Our investments focus on delivering affordable, critical goods and services – like health, water, housing and energy – through innovative, market-oriented approaches."

(Preview the first few pages of the book)

Seth promoted the book on his blog and encouraged his readers to purchase the book, read the book, blog about the book and then perhaps even pass the book along to someone else. A portion of the price of the book was donated to The Acumen Fund.

I purchased the book, read the book and am now finally blogging about the book (sort of). I was finally able to pass the book along when one day, while sitting in church listening to the sermon delivered by a guest of our parish priest. Her name was Sister Pat Pieper, SND.

Sister Pat spoke about her missions and those of her organization, the Sisters of Notre Dame - an international congregation of Catholic women religious, committed, faith-filled, and joyful...witnessing to God’s loving care and goodness in our lives.

I listened to Sister Pat's story that day and thought about the similar challenges that were described by Novogratz in the same under-developed regions of Africa in her journey of The Blue Sweater.

After mass had ended, I drove home, grabbed the book off my shelf and returned to the church to catch Sister Pat before she left the sanctuary. I introduced myself, gave her the book, encouraged her to read it and then pass it on when she was done.

"You don't owe me a thing; I've been there to
And someone once helped me out
Just the way I'm helping you
If you really want to pay me back, here's what you do
Don't let the chain of love end with you."

Today I received an unexpected email from Sister Pat. This is what it said:

Good Morning, Sean,

Perhaps you don't remember me but I gave the mission talk at St. Andrew's last year and you gifted me with the wonderful book, "The Blue Sweater". I just wanted to thank you again. Not only did I enjoy it and was challenged by it but I passed it on to several friends, the last of which was a young girl, a graduate of Watterson last year who is now in South Africa on a six month mission experience.

I expect she will pass it on also. Thank you again for your thoughtfulness and generosity and I wish you and your family peace and joy in 2010 as we all join in prayer for our brothers and sisters in Haiti and the many intentions in our own country.

Gratefully, Sr. Pat Pieper,SND.

I'm not sure where the book will go next, but just like that "blue sweater" in the book, maybe we'll all be surprised how our lives intertwine.

I ask you again - "When was the last time you paid it forward?"

Maybe today is a great day for that.

Until next time, build relationships...solve problems...and have fun!

What Am I Supposed to Send Them?

Keeping in touch with your friends, family, clients and contacts - also known as your "sphere of influence - is one of the critical tasks that need to occur on a regular basis in order to insure your success as a full-time Realtor. I often hear from people that they are unsure of what to send to these people.



Don't over think it, just send something!



It helps if it's valuable and relevant. That will mean different things to different people so really ask yourself what you want the recipient to think, say or do with the information once they receive it.



Regular contact with the people who know, like and support you will insure that they will continue to do so in the future with their business and all-important referrals. Brand recognition is critical in a crowded landscape like real estate and unless you have the millions of advertising dollars of a McDonald's or Coca Cola, chances are you'll need to be persistent through many different channels of contact.




What's your plan for email? Direct mail? Personal notes and letters? Phone calls? Personal visits? Customer appreciation events? Most experts say that people need to be exposed to your message once every 16 days or else they'll begin to forget you and your message.



If you're associated with a powerful brand (local, national or international) some of the "recognition" has already been taken care of. In national studies, the Coldwell Banker logo has a 96% awareness among those who were surveyed. That means that Coldwell Banker associates need to do everything they can to connect their name, face and service to that recognizable logo so when people see the blue and white CB, they think of you. If you're affiliated with another real estate company or brokerage, how can you leverage the name/brand recognition of your company in the area where you practice to grow your business in 2010?



Below is an example of the kind of thing I think your "contact list" may find valuable, relevant or both, depending on their current situation. If nothing else, it's that "touch" that connects your brand, your name and what you do and gets them thinking for that brief moment about your face and what it is that you do.

For a copy of this image, please email me at Sean.Carpenter@cboki.com

So what is it that you find valuable and relevant to send to your contacts? How has your business grown by keeping in touch with your spheres of influence? I'd love to hear some of the "stuff" you have sent to keep in touch with your contacts in your data base.



Thanks for reading and remember...keep building relationships...solving problems...and having fun.

Digging for Opportunities?

"To appreciate the beauty of a snow flake,

it is necessary to stand out in the cold.”

How's the Market?

Happy New Year to all. I trust you enjoyed a wonderful holiday season and have entered into the new year and decade with excitement and optimism?

Like laying down to sleep on freshly washed flannel sheets or opening up that new jar of peanut butter, it's always neat to turn the page on a fresh calendar. It's just so fresh, you can make your mark for all the world to see.

While the question is asked year round, it's these long, dark days of winter where people start dreaming of spring and their minds start to wonder if this might be the year they should buy or sell a home. And what's their first question?

"How's the market?"

Here's a simple to remember, three part phrase for that question which allows you to determine the message the questioner receives as well as control where the conversation goes from there. I learned it from my good buddy John Hamilton and it works like a charm.

What's that? You want to know the phrase? Are you sure you can remember the three easy parts? Okay, well then ask me, "Sean...how's the market?"

• "It's challenging"


• "But there are lots of opportunities"


• "All we need are a few more ________________________________"

All you'll need to do to personalize it for your specific market is to insert whatever it is you might need at the time into the blank space at the end of part three. Maybe your market is overstocked with inventory priced under $200,000. You could say...

"All we need are a few more buyers looking to take advantage of the current Home Buyer Tax Credit. There are some fabulous deals out there under the $200K price point that will make someone very happy."

Maybe your market is in need of inventory for the stable of buyers you're currently working with. Everything on the market now is overpriced or in crappy condition. Try this...

"All we need are a few more listings in the $150K range. I'm working with several first-time buyers and we've seen almost everything that's out there. Not only could I probably match up one of my buyers with a new listings, but I may also be able to help the Seller find a new home and take advantage of the $6,500 tax credit that is available to current home owners until April 30th."

Did you notice that I never had to ask the questioner for business? If they might have something that would fill my need, I just gave them the perfect opportunity to help me. If they don't, I just helped educate them a little more about our current market and showed them that I am knowledgeable and confident in my current market.

It is challenging out there but I firmly believe that for those agents who are willing to put in the effort every day, there are, and will continue to be, lots of opportunities. Now go out there and tell the world what you need.

Remember...keep building relationships...solving problems...and having fun.